Key figures for 2021

13.8 billion dollars. That's what the influencer marketing market is worth.

4 billion people on the planet use social networks for about two and a half hours a day.

90% of brands that have used influencers believe that influencer marketing is effective.

These three figures show that influencer marketing has become a real strategic choice. And it's far from over, since the size of this market is expected to reach 15 billion dollars next year.

Why this trend? The average ROI is just monstrous. 1$ invested yields 18$. Who can beat that?

Two networks stand out in terms of effective influencer marketing: Instagram and TikTok.

Instagram remains the preferred network for marketers, with 79% using it for influencer campaigns. And 81% of internet users use Instagram to search for products and services. And 55% of users buy a product after seeing a post about it. Just amazingly effective.

TikTok, the soaring challenger with over 1 billion users per month even though the app has only been around since 2016. 45% of taggers use it. The video format and the algorithm developed are just addictive. 64% of internet users prefer videos so will TikTok overtake Instagram in 2022?

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