Our influencers are above all passionate. They like to share content on different subjects with their community, to whom they are extremely close;
They are trend setters, advisors or testers; they are creative and easily distinguish the content they share by respecting a very identifiable editorial line in a specific sector. They influence consumer behaviour in a given universe and have the ability to challenge a specific audience.
Committed and respectful, our influencers can position themselves as much by posting, as by making a product placement, by becoming your ambassador or by being present at one of your events. Whatever your choice, our influencers will support it with the greatest possible professionalism.
federates French and international influencers whose number of subscribers varies between 1 and over 30 million. 74% are women aged between 19 and 35. 26% are men aged between 19 and 58.
Lead Paris respects the passion of its influencers and only offers them content that is related to their passion.
Lead Paris guarantees the values and identity of the brands it works with.
Lead Paris creates tailor-made content in conjunction with brands and influencers.
undertakes to maintain strict confidentiality over time.
Lead Paris is a creative agency based on the quality of the content published by its influencers, guaranteeing an R.O.I. of between 3 and 4.
After each campaign, Lead Paris provides a precise report including all the necessary KPI's to measure its impact.
The strength of Lead Paris is that it offers brands "collaborations" between influencers, allowing brands to benefit from optimal exposure.
THE NETWORKS AND PLATFORMS WHERE OUR INFLUENCERS ARE MOST ACTIVE
Instagram remains the favourite network of our influencers!
TikTok confirms its popularity by moving up to 7th place overtaking Snapchat.
THE INSTAGRAM FORMATS MOST USED BY OUR INFLUENCERS
Simple posts and stories are popular
(90% and 82%).
of influencers post stories daily.
Stories that allow users to survey their community are also very popular with influencers, with 60% of use for surveys and 8% for questions.
Reels, one of Instagram's latest features, has already convinced 28% of our influencers.
THE FAVOURITE TOPICS OF OUR INFLUENCERS
Our influencers cover an average of three different topics.
- Leisure activities
- The commitments